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News Release

Monday, February 10, 2003

Media Relations

Community-Focused Partnership with KMEX

 

What:
Press Conference To Announce Community-Focused Partnership Between LAPD and KMEX-TV/Univision 34

When:
Tuesday, February 11, 2003, at 10:00 a.m.

Where:
LAPD Parker Center, 150 North Los Angeles Street, Los Angeles
Police Commission Hearing Room

Who:
Los Angeles Board of Police Commissioners, LA Chief of Police William J. Bratton, Mr. Jorge Delgado, President and G.M. of KMEX-TV/Univision 34, Other Senior Officials from KMEX-TV/Univision 34 and TeleFutura 46

Los Angeles: On Tuesday, February 11, 2003 at approximately 10:00 A.M., members of the Los Angeles Board of Police Commissioners and Los Angeles Chief of Police William J. Bratton will announce a new community-focused partnership between KMEX-TV/Univision 34 and the Department. The KMEX-TV/Univision 34 team will be honored during the regularly scheduled Police Commission Meeting.

The Los Angeles Police Department and management of KMEX-TV/Univision 34 will announce the specifics of this new partnership, which involves a yearlong informational campaign titled Su Seguro Servidor (Your Trusted Servant). This partnership, which has been in the planning for well over a year, is designed to provide vital public safety information to the vast, and increasingly growing, Hispanic community in Los Angeles and enhance the community’s perception of the Department. With the assistance of LAPD personnel, KMEX and TeleFutura 46 will broadcast Public Service Announcements (PSAs), for one year, with each month carrying a different topic. Topics will include graffiti prevention, transit safety, pedestrian safety, crime prevention tips, etc. A support function for the campaign will be weekly guest appearances on KMEX newscasts by Department personnel.

LAPD Chief of Police William J. Bratton hails this partnership as a "First ever between the LAPD and a major news organization, focused on providing an important and necessary service to the Hispanic community."

For further information regarding this release, contact Media Relations Section at (213) 485-3586.

This release was prepared by Lieutenant Horace E. Frank, Officer in Charge, Media Relations Section.