Media Relations and Community Affairs Group
Media Relations and Community Affairs Group
100 West First Street
Los Angeles, California 90012
The Media Relations and Community Affairs Group (MRCAG) deals exclusively with matters related to the sharing of information between the Department and the public it serves. The MRCAG goal is to ensure that open lines of communication are maintained at all times with all segments of the greater Los Angeles community.
- Media Relations and Community Affairs Group Personnel
- LapdOnline Unit
- Public Communications Section
- Community Relationship Division
It is a well-established tenet of law enforcement that openness of communication is a major building block in gaining the trust and confidence of the public. The organizational entities within MRCAG employ tried and proven methods to keep the Los Angeles public fully informed on the activities of its police department. One such method is by establishing and maintaining this web site. Here you can gain a tremendous understanding of virtually every aspect of the Department’s operations without leaving home, school or the library. Other MRCAG methods employed are more personal such as media interviews. In all cases the major thrust of MRCAG’s mission is to provide you, the public, with information that is complete, accurate, and up-to-date.
The Media Relations and Community Affairs Group is a primary organizational component of the Office of the Chief of Police. Its activities are directed by the Media Relations and Community Affairs Group, Commanding Officer Andrew Neiman.
The Media Relations Section of the Los Angeles Police Department fosters cooperation and mutual respect between the Department and the news media. The members of MRS are dedicated and highly trained individuals who understand the importance of using the media as a valuable resource to keep the public informed as to the Department’s activities. In this regard, they realize that their role is to assist members of the media in completing the task of gathering information and reporting on news events impacting residents and visitors to the City of Los Angeles. The public’s perception and image of the Department is largely dependent on the hard work of MRS.
- History of MRS
- Facts About MRS
- Media Relations Handbook
- Press Pass Policy
- News Room
- Media Relations Personnel
- Community Relations Section
Prior to the late 1950s, the Los Angeles Police Department had no central location from which members of the media could obtain information regarding the various newsworthy events in which the Department had played a part. As a result, individual members of the media and the Department were often parties to news gathering endeavors that resulted in hastily assembled, disjointed and often contradictory stories disseminated to the public.
Following a series of negative events involving the Department, which were reported by the media within traditional and accepted journalistic practices, a need was identified that involved providing the media with easy access to accurate information relative to Department activities. This need was acted upon and the eventual creation of the Media Relations Section (MRS) was the result.
In its present form, MRS fosters cooperation and mutual respect between the Department and the news media. The Police Department actively pursues, cultivates, and encourages an open and responsive relationship with the media; MRS is the vehicle by which it does so. As a world-famous capital, Los Angeles generates news with far-reaching interest. The resultant inquiries by worldwide media for specialized information and assistance concerning specific news assignments are routed to MRS for action. Certain other requests for assistance by motion picture/television writers, directors, producers, etc. may be handled by MRS personnel.
- MRS is staffed from 5:00 a.m. until 11:00 midnight. Either the Officer in Charge or his or her assistant is available on a 24-hour daily basis to respond to serious major incidents to assist field commanders with the press corps.
- Liaison with all major media outlets regardless of language, cultural, or lifestyle orientation/affiliation is maintained by MRS.
- News releases that include telephone contacts within the Department are issued by MRS to facilitate the dissemination of news citywide.
- Press conferences are coordinated on a Department-wide basis.
- MRS personnel are available to assist members of the public with questions about the Department if the information is not available on the web site.
- Personnel from MRS can facilitate media interview access to Department employees and/or assist with gaining entry to police stations, the headquarters building or other locations housing police personnel and equipment.
- Staffing for the City’s Emergency Operations Center, Public Information Officer position is provided by MRS.
- Providing information about how to obtain media passes which permit entry across police lines to report the news is a function of MRS.
- MRS deploys officers who are proficient in foreign languages to assist the media and members of the Department or the public.
- Complaints received from any Department source concerning the media, such as interfering with an investigation or destruction of evidence through contamination of a crime scene, are handled by MRS.
- MRS provides local electronic media outlets with specialized material of general interest to the public for use during highly competitive "sweeps weeks" in which comparative determinations of the market share of the viewing public are ascertained.
- Semi-annual meetings between the media and the Chief of Police are coordinated by MRS. The purpose of these meetings is to discuss problems in the spirit of mutual cooperation.
- MRS provides training to sergeant, detective, and watch commander in-service schools on media relations. Specialized training for the media is available by request as is roll call training in media relations for Department personnel.