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News Release

Friday, December 2, 2016

Media Relations

Big Brothers Big Sisters Announce Partnership with LAPD

What:
The LA Rams provide program support

Where:

Los Angeles Police Department Headquarters
100 West 1st Street
Los Angeles, CA 90019

When:
December 1, 2016
3:00 p.m. Press Check In
3:30 p.m. Press Conference

Who:

Steve Soboroff, Los Angeles Police Commission Vice President
Charlie Beck, Chief of Police, Los Angeles Police Department
Evangelyn Nathan, Retired Captain, Los Angeles Police Department
Tiffany Siart, President and CEO Big Brothers Big Sisters of Greater Los Angeles
La'Roi Glover, Director Player Engagement, LA Rams, veteran NFL Player and a Big Brother

Why:

Big Brothers Big Sisters of Greater Los Angeles, Los Angeles Police Department and the Los Angeles Rams hold a press conference to announce the LA rollout of Bigs in Blue, a national program that pairs children from underserved communities with members of law enforcement in mentor partnerships - "Bigs" and "Littles". Bigs in Blue provides support, encouragement and life skills, as well as positive interaction with members of the LAPD, to vulnerable youth in underserved communities.

The LAPD commits to a five-year agreement to recruit Bigs from within the police department, to be paired with Littles from the BBBSLA program. The LA Rams are longtime supporters of BBBSLA. As the Rams look for ways to help build a bridge between law enforcement and the communities they serve, the team is interested in the potential of Bigs in Blue to assist vulnerable youth and develop trust and communication between communities and the police. The Rams will dedicate the last home game of the regular season, an awareness campaign, and 100 tickets to the BBBSLA Bigs in Blue program.

Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. Big Brothers Big Sisters ensures that the children in its program achieve such measurable outcomes as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. Founded by Walt Disney and Meredith Wilson in 1955, they are a leading non-profit in the Los Angeles community.

To learn more, visit www.GoBigLA.org, follow on Twitter at www.twitter.com/bbbsla, Facebook at www.facebook.com/bbbsla and on Instagram at www.instagram.com/bbbsla.

Contact:
For more information, Pam Giangregorio/Pip Jones pam@katysweetpr.com / pip@katysweetpr.com



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