Downtown Los Angeles header image
Los Angeles Police Department Memorial BadgeLos Angeles Police Department Badge


News Release

Monday, September 19, 2011

Media Relations

Fatal traffic Collision on PCH NR11436cj

Los Angeles:  LAPD West Traffic detectives are asking for the public’s help in providing information about a traffic collision that left one man dead and one man severely injured on Pacific Coast Highway (PCH).

On September 18, 2011, at approximately 1:25 a.m., LAPD West Traffic Division officers responded to a traffic collision call that occurred on PCH north of Sunset Boulevard.  When the officers arrived they saw two men on the ground lying near a car that collided with a pole. LAFD rescue personnel responded and transported one man to a hospital in Westwood with severe injuries. The other was pronounced dead at the scene.

The detective’s investigation revealed the driver, a 24-year-old male and the passenger, identified as 23-year-old Glendora Resident Basil Max Price II, were in a 1999 Ferrari 350M, driving southbound Pacific Coast Highway at a high rate of speed. The car veered off the road and collided with a pole. The force of the impact caused both the driver and Price to be ejected from the car.  It is unknown at this time if alcohol was a factor in this collision.

Anyone with additional information is asked to contact West Traffic Detectives DeArmon or Officer Heredia at 213-473-0234. During non-business hours or on weekends, calls should be directed to 1-877-LAPD-24-7 (1-877-527-3247).  Anyone wishing to remain anonymous should call Crime Stoppers at 1-800-222-TIPS (1-800-222-8477).  Tipsters may also contact Crime Stoppers by texting to phone number 274637 (C-R-I-M-E-S on most keypads) with a cell phone.  All text messages should begin with the letters “LAPD.” Tipsters may also go to, click on "webtips" and follow the prompts.