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Public Relations Unit
Public Relations Unit
100 West First Street
Room 257-B
Los Angeles, California 90012
213-486-5930
Responsibilities of the Public Relations Unit
The Public Relations Unit is an integral component of the Public Communications Section, Media Relations and Community Affairs Group, and the Office of the Chief of Police. Committed to the Department's core value of Service to Our Communities, the Public Relations Unit is dedicated to the strategic progress of educating the public on important safety initiatives to help them improve their quality of life. The Public Relations Unit personnel work with the diverse communities of Los Angeles to integrate the management principles of the LAPD.
The Public Relations Unit prepares many services; including:
Write and produce the Department's quarterly newsletter, The Beat
Write narratives for Medal of Valor and Recognition Day
Contribute content to the Department's blog with podcasts of news conferences and entries
Coordinate Department's Spanish language and Asian Pacific Islander media campaign
Build and activate educational public safety campaigns through the media
Coordinate the annual LAPD Essay Contest
Research and write the Department's Year in Review
Write Cop Talk, an internal communication from the Chief of Police to the rank and file
Research and write the Chief’s monthly message
Write and prepare letters of correspondence for the Chief of Police
Coordinate and produce episodes of Inside the LAPD on the City’s local cable access Channel 35
Attend weekly police commission meeting and report notes on the Blog
Assist in the planning and execution of special events and news conferences
The mission of the Entertainment Trademark Unit (ETU) is:
-To protect LAPD trademarked material used in the media, including the Internet and on commercial products, by maintaining proper licensing agreements when needed. Collectively referred to as "intellectual property," the primary components of the trademarked material are the Department's badge, acronym, uniform, motto and the appearance of patrol vehicles;
-To work with the entertainment industry in evaluating requests for Department support of or direct participation in films, television, and related ventures, as well as production coordination for such projects; and
-To facilitate management and marketing of the LAPD photo archives, a collection of nearly 1,000,000 historically significant photographs.
