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News Release

Monday, September 19, 2011

Media Relations

Fatal traffic Collision on PCH NR11436cj

Los Angeles:  LAPD West Traffic detectives are asking for the public’s help in providing information about a traffic collision that left one man dead and one man severely injured on Pacific Coast Highway (PCH).

On September 18, 2011, at approximately 1:25 a.m., LAPD West Traffic Division officers responded to a traffic collision call that occurred on PCH north of Sunset Boulevard.  When the officers arrived they saw two men on the ground lying near a car that collided with a pole. LAFD rescue personnel responded and transported one man to a hospital in Westwood with severe injuries. The other was pronounced dead at the scene.

The detective’s investigation revealed the driver, a 24-year-old male and the passenger, identified as 23-year-old Glendora Resident Basil Max Price II, were in a 1999 Ferrari 350M, driving southbound Pacific Coast Highway at a high rate of speed. The car veered off the road and collided with a pole. The force of the impact caused both the driver and Price to be ejected from the car.  It is unknown at this time if alcohol was a factor in this collision.

Anyone with additional information is asked to contact West Traffic Detectives DeArmon or Officer Heredia at 213-473-0234. During non-business hours or on weekends, calls should be directed to 1-877-LAPD-24-7 (1-877-527-3247).  Anyone wishing to remain anonymous should call Crime Stoppers at 1-800-222-TIPS (1-800-222-8477).  Tipsters may also contact Crime Stoppers by texting to phone number 274637 (C-R-I-M-E-S on most keypads) with a cell phone.  All text messages should begin with the letters “LAPD.” Tipsters may also go to, click on "webtips" and follow the prompts.