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News Release

Monday, March 31, 2014

Media Relations

LAPD’s Valley Traffic Division “LOOK UP!” & Sober Graduation 2014 Campaign NA14047nv

News conference to announce the Los Angeles Police Department’s traffic enforcement/education initiates directed to motorists who use a cell phone and/or text while driving.  The program encourages high school seniors to promote a Sober Graduation.  Valley Traffic Division will debut their “LAPD - Don’t Text and Drive” thumb bands for those that take a safe driving pledge.

Tuesday, April 1, 2014
8 A.M.

Panorama High School
8015 Van Nuys Boulevard
Panorama City, CA 91402

Councilmember Nury Martinez, Los Angeles City Council District 6
Commander Jon Peters, Commanding Officer Operations-Valley Bureau
Captain Maureen E. Ryan, Commanding Officer Valley Traffic Division
Chief Steven K. Zipperman, Chief of Police, Los Angeles School Police Department
Captain Kevin Gordon, Commanding Officer, California Highway Patrol, West Valley
Cecilia Glassman, Executive Director, Los Angeles Police Foundation
Eddie C. Martinez, State Farm Public Affairs, Community Relations

The National Highway Transportation and Safety Administration has designated the month of April as “National Distracted Driving Awareness Month.”  In recognizing this campaign LAPD’s Valley Traffic Division is kicking off their “LOOK UP!” Campaign in an effort to bring awareness to the motoring public in regards to the dangers of texting and driving. This education effort and directed enforcement by officers of Valley Traffic Division will include all forms of distracted driving as well as an effort to educate San Fernando Valley high school seniors regarding the dangers of drinking and driving during Prom and Graduation. 

The program includes a demonstration on the football field, where there will be a driving course set up.  Pre-selected seniors from Panorama High School will wear “Fatal Vision” goggles and drive the driving course to simulate driving under the influence. Thumb bands and pledges will be available for display.

For more information, please contact Sergeant Stephen Egan, Valley Traffic Division at (818) 644-8146, or Media Relations Section at (213) 486-5910.