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Los Angeles: The City of Los Angeles, in partnership with United Services Automobile Association (USAA) and Cambridge Mobile Telematics (CMT), announced today the launch of the LA’s Safest Driver Contest. The contest will run from June 3-July 26, and is open to people 18 years and older who currently reside or regularly travel though the L.A. area. Prizes totaling $70,000 will be awarded for safe driving behaviors.
To participate in the eight-week contest, contestants can start by downloading an app to their smartphone. The app runs automatically, activated based on phone movement and deactivated when the phone is turned off. Using mobile telematics, the app will track five key measures: speed, acceleration, braking, cornering, and distraction. The app will score each trip individually for a combined score of 100 possible points. Drivers will have the opportunity to win in various prize categories as they climb the leaderboard through demonstrated safe driving, including:
· Safest Overall Driver: $20,000 · Safest Military/Veteran Driver: $10,000 · Least Distracted Driver: $7,500 · Safest Youth Driver: $7,500 · Safest Commercial Driver: $10,000
The full list of prize categories, an app demo, frequently asked questions and the contest’s official rules can be found at www.LASafestDriver.com.
“If we are going to eliminate traffic fatalities and serious accidents on our streets, we need to put an end to the epidemic of distracted driving,” said Mayor Eric Garcetti. “Safe driving is a reward unto itself, but some friendly competition is a great way to drive home the importance of keeping our minds and eyes on the road.”
The contest is sponsored by USAA, a San Antonio-based financial services company that serves the military community and their families. The company recently sponsored San Antonio’s Safest Driver contest, which resulted in significant reductions in unsafe driving behaviors and distractions – including a 15% reduction in distracted driving and a 46% reduction in speeding.
“USAA has a long-standing commitment to roadway safety and encouraging and rewarding safe driving habits for our members and the public,” said Wayne Peacock, USAA President, Property & Casualty. “By investing in safe driving programs today in cities like L.A., we continue to honor that commitment and create safer roadway conditions throughout the country.”
“CMT is dedicated to making roads safer in LA and around the world,” said William Powers, co-founder and chief executive officer at CMT. “Our smartphone-based DriveWell platform helps individuals improve their driving by providing feedback on key elements such as phone distraction and speeding that can lead directly to accidents. We are proud to work in partnership with USAA and the City of L.A. to improve road safety.”
For more information on LA’s Safest Driver, visit www.lasafestdriver.com.
About USAA The USAA family of companies provides insurance, banking, investments, retirement products and advice to more than 12.8 million current and former members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving our nation in the U.S. military or have received a discharge type of honorable – and their eligible family members. Founded in 1922, USAA is headquartered in San Antonio. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.
About CMT Cambridge Mobile Telematics’ (CMT) mission is to make the world’s roads safer. CMT’s DriveWell platform measures driving quality, scores driving performance, incentivizes safer driving, and provides crash and claims services for insurers, rideshares, and fleets. Since its first product launch in 2012 that pioneered mobile usage-based insurance, CMT has become the world’s leading mobile telematics and analytics company with its phone-only and phone+Tag solutions. CMT’s award-winning DriveWell platform is used by top insurers, commercial fleets, cellular carriers, and other organizations in more than 20 countries, improving safety for millions of users. To learn more, please visit cmtelematics.com and follow CMT on Twitter @cmtelematics.